My Framer Site

01 — Problem & solution

Reimagining the museum visit

The RockX AR Museum App is an augmented reality application designed to enhance the visitor experience — letting people explore exhibits, learn rock music history, and engage with digital content in new, immersive ways.

Problem

No off-the-shelf software was available for managing the museum's digital presence that staff found acceptable. Without an intuitive map or clear direction, navigating the museum was confusing and frustrating for visitors.

Solution

A digital solution that enhances visitor experience and engagement — both remotely, while planning a visit, and in person, while exploring the exhibits.

The goal

Help visitors discover museums and exhibitions to increase engagement, and improve the ongoing relationship between museums and their visitors.

02 — Research & insights

What visitors told us

User interviewsSurveyCompetitor analysisScreener surveySocial recruiting

Survey participants

In-depth interviews

89%

Reported low engagement — few interactive museum experiences

75%

Cited an old-school, manual approach to ticketing & guides

70% of respondents also said they feel disconnected — museums don't have a good way to engage their audience and make them feel involved.

"The museum still uses old and outdated audio guides, signs, and old-school plans to navigate."

"The museum had no interactive way to create a better digital experience for visitors."

"The old offline ticketing system made visitors stand in line for a long time."

03 — Personas

Four very different visitors

Quanshay D'Amelio

Journalist for Rolling Stone

Wants captivating stories — her recent interest is Rock 'n' Roll, blending nostalgia for older readers with retro novelty for younger ones. After hearing about RockX, she wants to visit and fully assess the immersive experience.

Empathetic need: nostalgia, travel, AR experience

Carter

Event planner

Wants to host a corporate event at RockX. With multiple people involved, he needs an accurate sense of timing and the nature of the event — a little nervous about scheduling off-site, but wants an engaging experience for attendees.

Empathetic need: time, engagement, easing nerves

Jim

Employee & parent

Loves many types of music and wants to share that passion with his children. He's looking for an app or technology like AR that will spark their interest — he also enjoys films and discovering new songs.

Empathetic need: mentoring kids about music

Mark

Teenager

A local high schooler with a big passion for rock music — he bought an electric guitar with money saved since middle school. He plays in a band with friends but puts school first, and still dreams of the possibilities ahead.

Empathetic need: destress, dream big

View journey map ↗

04 — Conceptual model

Mapping objects, actions, and priorities

Object / Action	Visitor	Events	Exhibit	Tickets	Tour
Share	✓	✓	✓	✓	✓
Purchase	—	✓	—	✓	—
Plan	✓	✓	✓	—	✓
Learn	✓	✓	✓	✓	✓

05 — User flows, sketches & mockups

From plan to AR experience

Exhibit flow

The user comes in with a plan from the website and scans a code to enter the exhibition.

Events flow

The user comes in with a plan from the website and scans a code to enter concerts and workshops.

Early sketches

Design mockups

Tap a pre-planned tour for details. Bottom nav lets visitors move between events, exhibits, account, and tours.

Tap a pre-planned tour for details. Bottom nav lets visitors move between events, exhibits, account, and tours.

Switch to the workshop page and search by band or artist; add a concert or workshop to your tour plan.

Switch to the workshop page and search by band or artist; add a concert or workshop to your tour plan.

Add a concert to your tour plan.

Choose an era-based tour with AR direction guidance.

Choose an era-based tour with AR direction guidance.

Inside an exhibit, visitors hear the instruments or songs performed, with directional cues to the next stop.

Inside an exhibit, visitors hear the instruments or songs performed, with directional cues to the next stop.

Icons surface automatically for instrument/artist details and merchandise; live-streaming is one tap away.

Icons surface automatically for instrument/artist details and merchandise; live-streaming is one tap away.

06 — Testing

Simplifying the AR overlay

Before testing

After testing

Replaced the live-streaming icon with a simpler video icon, and swapped the details panel for a single "i" icon showing just band details rather than everything at once. Added gift/merchandise, guitar, and artist icons that surface automatically based on the visitor's movement through the exhibit.

07 — Reflections & learnings

What went well, what I learned

What went well

Successful AR integration with positive user feedback, and real benefit from a collaborative approach with the museum team.

Learnings

As an aspiring product designer, this project taught me the fundamentals of collaborating across teams — and introduced me to the rich culture of rock and roll and what its audience expects from the genre.